Interview materials
Fever Music — Market Growth Strategy & Partner Network
What you’ll find below:

Table of Contents

Interactive Market Opportunity Map Launch readiness by city How the Engines & Layers Work Methodology & scoring Presentation Deck Full slide deck (inline/PDF)

Intro / Promo Video

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My Rolodex

Artists / Producers / Songwriters / Bands

  • The Jackson Family — personal friends & Beatify shareholders
  • Teddy Riley — personal friend; Grammy-winning producer, Blackstreet
  • B.B. King Estate — personal connection; heritage blues estate
  • B. Howard — personal friend; artist/producer
  • Vassal Benford — personal friend & exec partner; producer, President of Beatify Group
  • Mike Turner — personal friend & co-writer; Our Lady Peace
  • Rusty Egan — personal friend; DJ/producer, Visage co-founder
  • Sal Costa — personal friend; My Darkest Days / Smashing Satellites
  • D.O. Gibson — personal friend; hip-hop artist/author/speaker
  • Zach Zanardo — personal friend; JUNO-winning artist/producer
  • Jordan Circosta — personal friend; artist/producer

Managers / Executives / Industry Figures

  • John Branca — professional contact; MJ Estate attorney & exec
  • Merck Mercuriadis — professional contact; founder, Hipgnosis Songs Fund
  • Rob Ellin — professional contact; founder, LiveXLive / Slacker Radio
  • Jake Gold — professional contact (in dialogue); manager, The Tragically Hip
  • Duane Farley — personal friend; VP, AMG Corp
  • Liz Scott — cousin/family; Director, Mariposa Folk Festival
  • Dalton Higgins — personal friend; publicist/author/cultural strategist
  • Rick Brooks — professional contact; CEO, Ribfest Tour
  • Scott Jackson — personal friend; founder, LIFE 100.3 radio network
  • Craig Nobles — personal friend; producer/promoter & festival executive
  • Gil Moore — professional acquaintance; Triumph drummer; founder, Metalworks
  • Andrew Turner — professional contact; manager, IAT Enlightened Management
  • Yao Cabrera — professional contact; influencer/entrepreneur

Media / PR / Brand Partnerships

  • New 2 the Street — personal/pro; New York TV & business media network
  • Polygon Team (Beatify) — collaborative partner; web3/media
  • Best Buy — past partnership; national retail activations
  • Coca-Cola Creative Team — professional partnership; experiential brand
  • Toshiba — past collaboration; global electronics brand
  • Government of Canada — past collaboration; institutional partner
  • The DJ Grid — professional partner; international DJ & distribution network

Note: This page is intentionally set to noindex, nofollow so names won’t appear in search results.

Interactive Market Opportunity Map

Shows where / what / when to launch music experiences using search interest, event density, pricing, and genre diversity.

If the embed is blocked, open the map in a new tab →

Layers of the Opportunity Map

Visual breakdown of how data layers combine to shape readiness, engagement, and launch priority.

Layers of the Opportunity Map diagram

Each layer reflects a composite measurement of demand, readiness, and momentum across the Fever ecosystem.

How the Engines & Layers Work

Intelligence Partner Audience Experience Feedback Launch Priority
Market Readiness Layer
Intelligence Engine Opportunity Score

Combines demand, price, supply, and culture to find where Fever can thrive.

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Inputs
  • Event density (Ticketmaster)
  • Avg ticket price (yield)
  • Search interest (Google Trends)
  • Genre diversity (breadth)
Output
  • Opportunity Score (0–100) → Readiness Index (0–1)
  • Feeds the composite Launch Priority
Supply Layer
Partner Engine Network Strength

Maps venue, promoter, and brand depth to accelerate supply.

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Inputs
  • Venue coverage / active partners
  • Brand activation depth
  • Creator/producer density
  • Cross-sell across cities
Output
  • Partnership Strength Index (future API)
  • Guides supply-side prioritization
Demand Layer
Audience Engine Engagement Momentum

Quantifies Fever’s in-app growth loops: referrals, vouchers, loyalty, geo.

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Inputs
  • Referral rate (K-factor)
  • Voucher redemption lift
  • Fever Club repeat rate
  • Geo-offer conversion
Output
  • Engagement Momentum (0–1) — placeholder 0 until Fever API
  • Used in Launch Priority composite
Activation Layer
Experience Engine Effectiveness

Measures how co-created shows convert to loyalty and revenue.

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Inputs
  • # of co-created events
  • Experience ratings
  • Brand lift (PR/social)
  • Ticket conversion
Output
  • Experience Effectiveness Index
  • Feeds retention and ROI views
Optimization Layer
Feedback Engine Learning Index

Closes the loop: partner ROI, audience retention, campaign effectiveness.

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Inputs
  • Partner ROI & renewal
  • Repeat attendance
  • PESO campaign KPIs
  • Insight velocity
Output
  • Learning Index — speed of improvement
  • Refines next-market playbooks
Composite Layer
Launch Priority 0.8×Readiness + 0.2×Momentum

Ranks cities by both structural opportunity and self-propelling growth.

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Formula
  • Readiness Index (0–1) from Opportunity Score
  • Engagement Momentum (0–1) from app levers
  • Launch Priority = 0.8×Readiness + 0.2×Momentum
Usage
  • Choose launch / expand / test cities
  • Align partners to markets with lift

Presentation Deck — Fever Music Growth Strategy

This uses the official PDF.js viewer, linked directly to the CDN copy for reliability.

Open local  |  Open via CDN  |  Open in PDF.js

What’s Inside

  • Engines: Intelligence → Partner → Audience → Experience → Feedback — the full Fever Growth Stack.
  • Activation: PESO-based (Paid, Earned, Shared, Owned) model embedded directly into partner workflows.
  • Roadmap: Build → Scale → Optimize → Expand — each phase guided by data loops that refine strategy in real time.